People AI

In today's digital age, businesses are constantly seeking ways to optimize their go-to-market (GTM) strategies and drive revenue growth. This has led to the emergence of AI-driven solutions that can automate and enhance various aspects of the sales and marketing process. People.ai, founded in 2016 by Oleg Rogynskyy, has emerged as a leader in this space by combining generative AI with comprehensive data collection to provide actionable insights for revenue teams.

The company's platform captures and analyzes millions of sales activities each hour, creating a unified view of GTM operations across the organization. This data is then used to power multiple applications, including SalesAI for real-time insights, ClosePlan for pipeline management, and PeopleGlass for sales and revenue management. By automating manual processes and providing data-backed recommendations, People.ai helps teams make informed decisions and improve their performance.

The platform's capabilities have led to significant improvements for its users, with implementations resulting in increased forecast accuracy and shortened sales cycles. Major corporations including Cisco, Five9, and Okta have adopted People.ai's solutions, demonstrating its effectiveness across various industries. The company's rapid growth and recognition, including Deloitte's Technology Fast 500 list, further highlight its impact on the market.

This comprehensive overview will explore how People.ai's platform captures and analyzes GTM data, its various applications, and its implementation across different organizations. We will also examine the company's AI technology, its partnerships with industry leaders, and its approach to differentiating itself in the crowded market of AI-driven sales tools.

Company Overview

People.ai was founded in 2016 by Oleg Rogynskyy, who serves as CEO and Founder. The company's mission is to unlock an organization's complete GTM story through data, providing AI-first solutions that drive sustained growth and innovation.

At the core of People.ai's technology is generative AI, which automates the capture of all go-to-market team activities. This automation creates a robust data foundation that reveals what's really happening across the business, helping organizations build a complete picture of their GTM operations.

The company's platform consists of several core components designed to optimize every aspect of go-to-market operations. These include SalesAI, Data Foundation, ClosePlan, and PeopleGlass:

SalesAI

SalesAI represents People.ai's AI-native platform, built to uncover hidden truths in GTM data while eliminating guesswork for revenue targets. The platform is trained on three key datasets: sales activity capture, buyer insights, and CRM data spanning trillions of dollars in deals.

Data Foundation

The Data Foundation component automates manual data entry processes, significantly improving efficiency and productivity while providing complete visibility across all GTM engagements. This automated data layer fuels the platform's AI capabilities, enabling it to achieve repeatable success across various industries.

ClosePlan

ClosePlan measures adoption and effectiveness of sales processes, derisking the pipeline through AI-powered insights directly from CRM systems. The solution provides sophisticated analytics that help sales teams make data-driven decisions throughout the sales cycle.

PeopleGlass

As a comprehensive sales and revenue management tool, PeopleGlass provides complete visibility into account and opportunity status through customized dashboard views. The tool supports bulk updates that automatically sync with Salesforce, eliminating the need for manual data entry and saving significant time.

Platform Partnerships

People.ai partners with industry leaders including Microsoft, Salesforce, Oracle, and Zoom to integrate AI-driven solutions into existing workflows. These partnerships enable AI-powered insights to appear directly in Microsoft apps, Salesforce tools, and other critical business platforms.

The platform's comprehensive approach to revenue intelligence encompasses engagement, conversation, deal, and engagement intelligence, all integrated into a single solution. This unified approach enables revenue teams to leverage data-backed insights across multiple departments and tools, as evidenced by Cisco's deployment success.

Platform Components

SalesAI stands as the AI-native core of People.ai's platform, combining real-time insights with automated data capture to transform raw sales activities into actionable intelligence. The platform processes trillions of dollars in deal data, spanning customer interactions and CRM records, to deliver the most accurate market understanding available today.

The system generates complete deal summaries in seconds, providing sales teams with instant insights into account performance and opportunity progress. Through customizable prompts, SalesAI enables users to focus on critical revenue questions, while its scalable architecture supports growing sales organizations and diverse field teams.

People.ai's Data Foundation automates manual data entry, creating a unified view of all GTM engagements across the organization. This automated data layer enables the platform to deliver repeatable success across multiple industries, with the system capturing over 1.8 million sales activities per hour.

The company's AI capabilities extend beyond data capture, using generative AI to uncover hidden patterns in customer interactions. By analyzing sales activity, buyer insights, and CRM data, People.ai provides actionable recommendations for improving customer engagement and sales performance.

ClosePlan measures adoption and effectiveness of sales processes while derisking the pipeline through AI-powered insights directly from CRM systems. The solution offers sophisticated analytics throughout the sales cycle, helping teams make data-driven decisions that improve deal outcomes.

PeopleGlass serves as a comprehensive sales and revenue management tool, providing real-time visibility into account and opportunity status through customizable dashboard views. The platform supports bulk updates that automatically sync with Salesforce, eliminating manual data entry and saving significant time.

The solution enables effortless collaboration across the entire go-to-market team through commenting and sharing functionality, while its deployment framework allows for easy scaling to thousands of users. PeopleGlass supports multiple roles within sales organizations, from Account Executives to Customer Success managers, providing a unified view of all sales activities.

Data Integration and Partnerships

Microsoft integration enables AI-driven insights to appear directly in Microsoft apps, while Salesforce technology automates activity and contact creation, providing unique insights for team performance and deal rooms. Oracle Fusion Sales is enhanced through automated data capture, driving significant GTM success by providing unparalleled visibility into customer-facing activities.

The platform also partners with ZoomInfo to visualize engagement of complex buying groups, identify missing stakeholders, and search for new contacts directly within existing workflows. Zoom combines conversation intelligence and AI-based engagement insights into a single, comprehensive view, while the People.ai Bot for Slack provides automated notifications on customer engagements, ensuring sellers never miss a beat.

Webex integration automatically captures meetings for productivity gains and deep conversation intelligence insights, enabling teams to analyze discussions, upskill sales representatives, and accelerate the onboarding process. Oracle Eloqua users benefit from People.ai-powered contact generation and targeted information, while Gmail captures essential email details directly into CRM systems, streamlining the sales process.

These strategic partnerships enable People.ai's AI-powered solutions to integrate seamlessly with existing workflows across multiple platforms, including Oracle CRM, Microsoft Dynamics 365 Sales, and Slack. The comprehensive integration framework allows for effortless deployment to thousands of users while maintaining complete data security and privacy.

AI Technology and Differentiation

People.ai differentiates itself through its proprietary approach to AI-driven GTM solutions, combining generative AI with a robust data foundation created through automated sales activity capture.

One of the platform's key strengths is its AI-powered automation of manual sales tasks, capturing over 1.8 million sales activities per hour across organizations. This automated data layer accelerates team productivity while providing complete visibility into all GTM engagements, with implementations showing quarterly pipeline growth and improved win rates.

The platform builds on nearly a decade of sales insights, with its technology purpose-built for revenue teams seeking actionable data-driven insights. By establishing a comprehensive data foundation, People.ai enables generative AI to deliver real-time context for customer interactions, answer critical revenue questions, and uncover hidden buying patterns.

The company's AI capabilities extend beyond basic automation, offering features like proactive risk avoidance, optimal contact identification, and best next action recommendations. These features enable sales teams to improve customer interactions and accelerate deal cycles while maintaining data security and privacy.

People.ai's technology architecture allows seamless integration with existing workflows across multiple platforms, from Microsoft and Salesforce to Oracle and Zoom. This comprehensive integration framework supports thousands of users while maintaining performance and security standards, as demonstrated by successful implementations at leading companies across various industries.

Customer Impact and Case Studies

People.ai's platform has demonstrated significant impact across multiple industries, with key performance metrics including 1.8 million sales activities captured per hour and 92% forecast accuracy. The company's comprehensive revenue intelligence solution has led to a 25% increase in net new customer meetings for its users.

Major corporations including Cisco, Five9, Okta, Pluralsight, Unity, and Verizon have adopted People.ai's solutions, demonstrating its effectiveness across various industries. The platform's AI capabilities have produced measurable results, with users reporting improved win rates on deals and shortened sales cycles.

The company's technology has achieved substantial growth over the past two years, as recognized by Deloitte's Technology Fast 500 list, where it achieved 613% growth. People.ai has also been named one of the fastest-growing US companies in 2023.

The platform's implementation at Cisco serves as a prime example of its transformative capabilities. Through People.ai, Cisco was able to bring data-backed insights from across the organization into its standard workflows, providing real-time information and next-best actions in Microsoft, Salesforce, and other critical business platforms.

People.ai's proprietary approach combines generative AI with automated data capture to create a robust data foundation. This foundation enables the platform to provide actionable insights and improve customer engagement while maintaining data security and privacy. The company's decade of sales insights has allowed it to develop a purpose-built AI that deeply understands buyer and seller processes and behaviors.